Retail
Redefining Retail: Real-Time Visualization for the Omnichannel Age
In the fiercely competitive retail sector, success is no longer just about what you sell it's about how you sell it. The modern customer demands a seamless omnichannel experience, and the modern retailer must navigate complex supply chains, volatile consumer trends, and a flood of data from point of sale (POS) systems, e-commerce platforms, and in store sensors. Lygos provides a powerful command center and digital signage solution that cuts through this complexity. It transforms raw retail data into a clear, unified, and actionable visual narrative, empowering brands to optimize operations, enhance the customer experience, and drive significant growth.
Use Cases:
For retailers with multiple locations, maintaining a real-time pulse on the entire enterprise is a monumental challenge. Lygos enables the creation of a central command center, providing corporate and regional leadership for the health and performance of the entire retail network.
Imagine the headquarters of a national fashion retailer. A large Lygos video wall serves as the nerve center for the day's operations:
- Live Sales Performance Dashboard: The Visualization Module, powered by real-time data from POS systems via the Data Module, displays up to the minute sales figures, transaction counts, and average transaction value. This data can be broken down by region, by store, or even by product category.
- Geospatial Store Monitoring: The Maps Module shows a map of all store locations, with each store's icon color coded to represent its performance against sales targets. A manager can instantly spot an underperforming region and drill down for more details.
- Omnichannel Health Check: Lygos consolidates data from both brick-and-mortar and e-commerce platforms. The video wall can display a side by side comparison of in store foot traffic versus website traffic, or cart abandonment rates online versus conversion rates in store.
- Inventory and Supply Chain Visibility: The dashboard tracks key inventory metrics like stock to sales ratios and sell through rates for top products. This helps prevent costly stockouts of popular items or overstocking of slow moving goods.
In Conclusion, this holistic view allows leadership to identify trends as they emerge, make agile decisions about pricing and promotions, and ensure consistent operational excellence across every single location.